It’s no coincidence that both large retail chains and small local retailers so often choose direct marketing to both identify new customers and to retain and further develop their existing customers.
It’s hard to beat direct mail as a method for reaching such a wide audience at so low a cost per customer. Or for so efficiently and personally contacting former customers to urge them to shop more often and more profitably. There are few, if any, media options that offer such an easy way to measure the achievement of goals.
And the whole idea of loyalty programmes – with customer clubs, membership cards and special offers for regular customers – would fall apart if it weren’t possible to contact members individually, so that each customer feels recognised and rewarded.
PostNord can both illuminate shortcuts for winning new customers and assist in retaining the loyalty and profitability of existing customers – while strengthening the company’s brand. We offer a range of services that accurately and cost-efficiently convey your information and your offers. We can make mailings more effective through analyses, address selection and other pre-campaign measures. We can make follow-up easier by taking care of everything from coupons and address registers to measuring advertising effectiveness. And we have the expertise and services to assist companies in achieving successful relationship marketing with their regular customers.
Last update: 03 Nov 2011 15:52