A clear majority of consumers in both Sweden and Denmark want to make their own choice as to how they receive information – via letter, e-mail, text message, etc. – as opposed to having companies make the choice for them.
And while most consumers prefer to receive information on general household finances and security in letter form, many more prefer to receive e-mails about everyday interests and purchases. Examples include newsletters, offers from companies where they’ve previously shopped, and invitations to various events.
Cost-efficient solutions for electronic direct marketing
It goes without saying that PostNord offers all types of services for e-direct marketing, just as we do for traditional direct mail. We have a wide range of services for everything from address updating and target group selection to response management and impact measurement.
Choose a communication channel, and we’ll make sure your message gets through.
An e-mail to all members of a customer club, or individual messages to different members – and a link to the company’s homepage to increase traffic and encourage additional purchases? A text message with current offers to all regular customers that live closest to each of the company’s shops? An MMS presenting the latest news in image format? And an e-invoice once the purchase is made? It’s just as natural for PostNord to ensure that your offer reaches the right customer at the right time via satellite and cyberspace as via a traditional postman.