Having a consumer-centric, digitalized and data-driven mindset are the keys to success for e-commerce companies. And when it comes to data, the important thing is not big data but smart data. The data you need to fully understand your customers and to be able to fulfil their expectations.
At the E-commerce Expo in Stockholm, Sweden, the online entrepreneur Sïmon Saneback gave his view of the fast developing e-commerce market. A market which is global, mobile, disruptive as well as consolidated. A market where consumers expect good experiences and control.
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