An increasing number of companies are opting to interact with their customers using omni-channel solutions, i.e. both in physical stores and via e-commerce. This development is changing the market and increasing consumer power. Changes in customer behavior place new demands in terms of insight and understanding.
Boost customer profitability
PostNord Insight can boost customer profitability using target-group adapted communication, and reduce the amount of tied-up capital via smart logistics solutions.
The projects in which PostNord Insight has already been involved have proved our ability to contribute towards boosting customer profitability by around 20 percent says President and Group CEO Håkan Ericsson.
The Nordic e-commerce market is undergoing rapid growth, and PostNord Insight means that PostNord is involved in pushing this development.