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About us

Our vision, purpose, culture and customer value proposition

For a company operating in a competitive and constantly changing industry, it is important to have a vision, purpose and set of common values that can act as a compass, to guide our actions and determine our success.

PostNord’s vision, purpose and strategic goals define what we do and how we do it.

Our vision

The favorite carrier of the Nordics

PostNord’s vision is to be the favorite carrier of the Nordics We should be well-liked as a company and we want consumers and customers to choose PostNord because we offer the best solution to them.

Our purpose

We make everyday life easier

PostNord’s purpose is to make everyday life easier – for consumers, customers and colleagues. For example, by enabling private individuals to have online-bought goods delivered to the home in a fast, seamless process, to keep track of deliveries via the PostNord app and to send greetings simply via the Riktiga Vykort app. Making everyday life easier also means making internal processes more efficient, thereby reducing costs.

Strategic goals

Win in Parcel

Sustainable Mail Business

Our desired culture

With a clear focus, we strive to remain at all times an important part of the Nordic community.

We make everyday life easier and more sustainable for everyone who lives and works in the Nordic region.

We deliver with care.

At PostNord, we strive for a culture in which our employees feel involved in helping to achieve results and strengthen trust in PostNord. Ensuring that the Company is an attractive employer for everyone is essential to long-term success and development. Gender equality helps to create a competitive company that achieves better results, is perceived as attractive and is more easily able to recruit and develop employees.


Our Customer Value Proposition (CVP)

Our values guide us in our way of working with customers and consumers and with each other, and they keep us accountable to do our best. Our values help us to work according to our purpose; to make everyday life easier.


To be present means we are available and accessible. Whenever, wherever. It also means we listen and understand what’s going on right now – in society, in the lunch room and in the distribution chain. It’s about always being there.


We have been around for almost 400 years and will be around for many more to come. Throughout the years we have made it possible for people, society and companies to communicate and do business.

We take our mission seriously. You can trust that we keep our promises, regardless if it is about delivering on time or caring for each other. 


We are committed to transforming our industry in a sustainable direction. We will always care about the employees who are shaping our company, and respect the environment and society around us.

More about our values

ABC Leadership by GLT

Listen to what PostNord’s Group Leadership Team thinks about our culture and leadership in eight podcasts. 

Code of Conduct

Our Code of Conduct specifies governing rules of behavior for the Group in the areas that are most important for us in ensuring sustainable business practices. 

Company presentation

English (pdf)

Swedish (pdf)

Danish (pdf)

Norwegian (pdf)

Finnish (pdf)