PostNord Annual Report 2012

PostNord in brief

PostNord AB was formed in 2009 through the merger of Post Danmark A/S and Posten AB. We offer communication and logistics solutions to, from and within the Nordic region. In 2012 PostNord had net sales of SEK 39 billion and 40,000 employees.

The parent company, PostNord AB, is a Swedish public company owned 40% by the Danish state and 60% by the Swedish state. Votes are allocated 50/50 between the owners. Operating activities are run in three areas: Mail (business areas Mail Denmark and Mail Sweden), Logistics and Strålfors.

  • Net sales 2012

    Net sales 2012
  • Average number of employees 2012

    Average number of employees 2012
  • 11million letters
  • 400thousand parcels
  • 11thousand pallets of goods
to 25 million Nordic residents and
President and CEO Lars Idermark on 2012

2012 highlights

  • Continued implementation of the group’s strategy, Roadmap PostNord 2015.
  • Rationalizations within Mail – adjusted operating margin of 5.6 percent, despite sharp volume reduction.
  • Continued build-up of new terminal structure in Sweden.
  • Improved overall delivery quality for overnight delivery of 1st-class mail.
  • Growth under profitability for Logistics – logistics services now account for 34 per cent of net sales.
  • Acquisition of Green Cargo Logistics, Harlem Transport, Byrknes Auto, Svensk Morgondistribution and Distribution Services.
  • Turn-around for Strålfors to profitability.
  • Carbon dioxide emissions reduced by 5 percent.

  • Reach your recipients.
  • On time.
  • Securely and effectively.
Business communication that hits the mark

Effective communication is always conducted on the recipient’s terms. We have the effective solutions for both physical and digital communication with customers.

Marketing communication that creates added value

PostNord is one of the largest operators in the Nordic advertising market. We have direct marketing expertise and resources. We know how to market products and services most effectively.

World-class postal service

We offer high-quality postal service, with perhaps the best accessibility in Europe, to private and business customers in Sweden and Denmark.

Unbeatable logistics solutions

PostNord is one of the leading logistics companies in the Nordic region. We take responsibility for your deliveries. Light or heavy, all the way and anywhere in the world.

Home deliveries and product distribution you can rely on

A good product isn’t worth much if it doesn’t arrive on time. We guarantee safe and secure delivery for our customers.

The strongest e-commerce partner

PostNord has a wide range of services for e-commerce. Our 4,879 distribution points and our mail delivery are an unbeatable combination. We have the Nordic region’s best delivery coverage.


Voices on PostNord

Growing e-commerce

case “Free delivery and returns are a key element of our corporate philosophy. So having a well-functioning collaboration with the right logistics partner is a crucial, unavoidable part of Zalando’s commitment to value. With PostNord, we’ve found the best solution for our Nordic market customers.”

Michael Lindskog, Nordic agent for German e-retailer Zalando. hand

Smart business communication

case “We introduced a new type of invoice that generated a 20–30 percent increase in recipients’ willingness to pay. There is no doubt that customers know it’s an invoice, but they are now more willing to pay than they previously were.”

Peter Ahnell, DNB Finans. hand

Outsourcing logistics

case “Apotek Hjärtat’s own supply chain is focused on always getting our customers’ medicines to them on time. It is crucial for us to have a logistics partner that shares our customer focus and offers daily deliveries to all of our pharmacies within 24 hours and with the quality level required for pharmaceutical transports.”

Anders Nyberg, CEO of pharmacy chain Apotek Hjärtat. hand

Efficient direct marketing

case “We worked with Posten to develop an offer that combined physical and digital marketing, based on our own marketing plan. Our goal was to attract more visitors to our stores and increase sales – which we achieved. There are major advantages in linking direct marketing and key word optimization, as we will be using more of this combination in the future.”

Olof Fransson, CEO of DIY stores Biltema hand

Our journey.

Originally, we were two national postal operators active in two separate monopoly markets. Today PostNord is a Nordic service company active in a competitive international arena.

We are operating in the midst of a paradigm shift. Digitization is creating new communication opportunities. Mail volumes are declining and trade is increasingly borderless. International transports are growing and care for the environment is in focus.

These structural changes have already radically altered our business environment, and will continue to do so. This presents challenges as well as opportunities for PostNord.

Our values.

You need to be able to reach your recipients. On time. Securely and cost-effectively. This is what we are passionate about, and we are never complacent when it comes to fulfilling our duties and improving our services. We have a set of core values that guide us in terms of what we give our customers and how we want to continue our development.

PostNord keeps its promises and delivers mail everywhere securely, on time and to the right place. We have the market’s best accessibility and we listen to our customers’ views. PostNord is a business partner to its customers, and we help them meet their communication and logistics challenges.

We are also dedicated to reducing our own – and thereby our customers’ – climate impact.

We are the reliable, accessible and environmentally sound business partner for communication and logistics.

Our operations

Communication services for businesses and consumers.
Distributes 7 billion mail and other items per year.

Net sales:

SEK 23,164 m

Operating margin1):

3.0% / 5.6%

Average number of employees:


Refers to reported operating margin/adjusted operating margin (excluding restructuring costs and non-recurring effects).

Logistics services for flows to, from and withinthe Nordic region.
Distributes 100 million parcels and 3 million pallets per year.

Net sales:

SEK 13,426 m

Operating margin1):

0.8% / 1.9%

Average number of employees:

Communication solutions for companies with large customer bases.
Produces 886 million digital and physical mailings per year.

Net sales:

SEK 2,665 m

Operating margin1):

neg / 2,9%

Average number of employees: