Note 32 Events after the reporting period

Note 32 events after the reporting period

Strategy development

PostNord’s strategy is based on the strategy established in 2011. It was developed at year-end 2013/2014 with respect to the group’s prioritized areas and is now comprised of six strategic components:

1. Secure profitability for Mail & Communication.

2. Take the position as the Nordic region’s leading logistics operator.

3. Secure the position as the leading e-commerce service partner in the Nordic region.

4. Develop attractive and profitable service logistics solutions.

5. Increase competitiveness – reduced costs, stable IT operation and integrated production model.

6. Winning culture – stronger delivery culture and sharper sustainability profile.

Organizational changes

On February 3, 2014 PostNord announced the implementation of a new organization in 2014. The objectives of the change include creating greater uniformity for customers, increasing focus on e-commerce and expanding potential synergies for the business.

The change involves, among other things, the introduction of a matrix organization. Country units will be formed (Sweden, Denmark and Norway/Finland) to allow for greater uniformity for customers and the establishment of integrated production models. At the same time, a Nordic Mail & Communication business area and a corporate strategic unit for e-commerce (responsible for market and service development in each Nordic area) are being formed. Strålfors will continue to operate as a subsidiary and will be strongly aligned with business area Mail & Communication.

The new organization will be introduced as of March 31, 2014. Financial reporting will mainly be done on the basis of the business areas and Strålfors.

The organizational change also involves changes to group management. A Group Executive Team was introduced on February 1, 2014:

  • Håkan Ericsson, President & Group CEO.
  • K. B. Pedersen, Executive Vice President and Deputy CEO.
  • Andreas Falkenmark, Head of Business Area PostNord Mail & Communication.
  • Mats Johansson, Acting Head of Business Area PostNord Logistics.
  • Per Samuelson, President of Strålfors.
  • Annemarie Gardshol, Head of E-commerce & Corporate Clients and Chief Strategy Officer.
  • Anders Holm, Head of PostNord Sweden.
  • Henning Christensen, Head of PostNord Denmark.
  • Robin Olsen, Head of PostNord Norway and PostNord Finland.
  • Henrik Rättzén, Chief Financial Officer.
  • Per Mossberg, Chief Communications Officer.
  • Joss Delissen, Chief Information Officer.
  • Finn Hansen, Chief HR Officer.
  • Johanna Allert, Chief Technical Officer.

Changes to PostNord Group brand structure

PostNord announced on February 3, 2014 that the group’s commercial brand symbols will be integrated with PostNord’s logo as of 2014 in order to capitalize on the strengths of the existing commercial brands and improve clarity and uniformity by giving the PostNord brand greater scope in the group’s marketing communication. Implementation of the new commercial brands will be done on an ongoing basis over a three-year period.

Changes to the Board of Directors

On February 14, 2014 Jonas Iversen resigned as board member. Patrik Jönsson, deputy director at the Ministry of Finance, has been co-opted into the board for the period through the April 23rd AGM.

Decision on new Danish postal legislation

On June 26, 2013 the Danish Ministry of Transport announced that a broad parliamentary majority supports amendments to the Danish Postal Act aimed at maintaining good service in view of the substantial drop in mail volumes. The proposed law was approved by the Danish Parliament on February 18, 2014. Under the new Danish Postal Act, new licensing terms for Post Danmark A/S will take effect as of March 1, 2014. Under the proposal, terms and conditions will be amended and entail market adjustments for Post Danmark A/S as the national postal operator.