Note 33 Definitions

Note 33 Definitions

ADM (addressed direct mail)

Direct mail personally addressed to an individual. ADM is sent with a personal message when companies want to build relationships with existing customers and identify new customers.

Average number of employees

The total number of paid employee hours divided by the standard number of hours for a full-time employee.

C-mail

In Denmark, mail with special posting conditions processed in a production flow for distribution within two to four days after mailing.

Corporate Image

Based on a survey in which individuals in Denmark and Sweden respond to questions on their perceptions of Post Danmark and Posten, respectively. Results are reported in an index covering three key dimensions: overall opinion, emotional appeal and rational appeal.

Customer value index

Based on PostNord’s measuring tool used to continuously monitor customer satisfaction and customers’ perceptions of the business.

Earnings per share

Share of net earnings attributable to the parent company’s shareholders divided by the average number of shares outstanding.

EBITDA

Operating profit excluding depreciation and impairments.

Employee satisfaction index (MIX)

Part of the group’s employee survey. Results show level of employee commitment.

Equity-Assets ratio

Equity (including minority shares) at the end of the period in relation to total assets at the end of the period.

Financial preparedness

Cash and cash equivalents and unutilized committed credit line.

Leadership index (LIX)

Part of the group’s employee survey. Results show employees’ perceptions of immediate supervisors’ leadership.

Net debt/EBITDA

Interest-bearing liabilities, including pension provisions, less cash and cash equivalents in relation to EBITDA for the 12 months to the end of the period.

Non-priority mail

Mail processed in a production flow for distribution within three business days after mailing.

Operating margin

Operating earnings as a percentage of income (net sales and other income). The calculation of operating margin by business area includes sales to other business operations and to parent company functions.

Priority mail

Mail processed in a production flow for delivery on the first business day after mailing.

Return on equity (ROE)

Net profit for the 12 months to the end of the period divided by average equity for the 12 months to the end of the period.

Return on operating capital

Operating profit for the 12 months to the end of the period divided by average operating capital for the 12 months to the end of the period.

Sick leave

Sick leave in relation to regular contracted working hours.

UDM (unaddressed direct mail)

Direct mail sent without personal address by companies that, for instance, do not have their own client register or wish to reach a new target group. Through UDM, the customer has the option of reaching out widely to all national households or businesses or targeting mailings to a specific audience.