The charity stamp, which started to be sold in May last year, had generated around SEK 1 million for Världsnaturfonden WWF in Sweden and WWF Verdensnaturfonden in Denmark by December 31 last year.
In Denmark any profit made on sales after costs goes to WWF’s work on climate and to WWFs global Earth Hour campaign. The money collected in Sweden goes to the Earth Hour City Challenge, an international project for sustainable cities that started in Sweden and has spread globally.
With over 70 percent of global carbon dioxide emissions and home to over half the planet’s population, cities currently account for a growing environmental burden. At the same time, according to WWF, cities hold an enormous amount of potential to find solutions to many of today’s challenges.
The collaboration continues
The collaboration will continue until the end of this year. Both PostNord’s and WWF’s logotypes are on the stamps, along with the message “For the sake of the environment”. The goal is to show that everyone, from private individuals to companies, can work together for the environment.
During Earth Hour itself, between 8.30 pm and 9.30 pm, PostNord will also be turning the lights off in some of its properties and premises.
About Earth Hour
Earth Hour is a climate change demonstration initiated by the World Wildlife Fund. By turning off the lights for a hour, companies and individuals all over the world can show that they take climate change seriously, thus drawing attention to the issue and ensuring people’s involvement.