Do your customers shop or buy?

Are you selling to customers who shop or buy? This is an important question for retailers to ask themselves, according to Tom Goodwin, Head of Innovation at Zenith USA. The difference in consumer behavior and experience between shopping and buying is so big that, in order to succeed as a retailer/e-tailer, you must adapt to it.

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Last updated: 3/15/2018 10:02 PM