PostNord acquires holding in DM agency Friends & Tactics
PostNord has signed an agreement to acquire 30 per cent of the shares in Friends & Tactics AB. This acquisition means that PostNord’s Stralfors business area is broadening its position in the expanding market for personal communication solutions to enhance companies’ customer relations.
Stralfors develops and offers communication solutions to create stronger, more personal customer relations. One of Stralfors’ focus areas is solutions for physical and digital individualised marketing communication. To broaden its customer offering, Stralfors has been working in close collaboration with Friends & Tactics, a Stockholm-based agency specialising in direct and relationship marketing. This collaboration is now being deepened with Stralfors’ acquisition of 30 per cent of the shares in Friends & Tactics.
“Demand for services based on stronger, more personal customer relations is growing constantly. We have very good experiences of Friends & Tactics’ creative ability, and I look forward to working together to develop services that broaden our offering and enhance our customers’ communication,” says Annica Axelsson, MD of Strålfors Svenska AB.
About Friends & Tactics
Friends & Tactics is a direct and relationship marketing agency. In 2012, the company had turnover of SEK 11.3 million and seven employees based at premises in Stockholm. The MD is Magnus Widgren.
This is information that PostNord AB (publ) must publish pursuant to the Swedish Securities Market Act and/or the Swedish Financial Instruments Trading Act. The information was submitted for publication on 9 July 2013.