PostNord International partners with HubBox to help retailers meet Nordic OOH delivery expectations
In an exciting step forward for e-commerce in the Nordics, PostNord International has partnered with HubBox, the award-winning pickup at checkout software. This collaboration enables retailers to offer secure, convenient pickup-at-checkout options for customers across the Nordics.
With a high percentage of Nordic shoppers already preferring OOH delivery – and an ongoing shift away from home delivery – this partnership unlocks new growth opportunities for international and domestic retailers operating in the Nordic market.
It enables them to offer out-of-home (OOH) delivery using smart software that slots quickly and easily into their existing checkout, without the cost or complexity of building their own solution.
Smart tech built for Nordic scale
PostNord operates the most extensive OOH delivery network in the Nordics, with over 19,000 pickup points across Sweden, Denmark, Finland, and Norway. This unmatched infrastructure enables international retailers to scale efficiently in one of Europe’s most digitally advanced and delivery-conscious regions – offering a seamless and flexible delivery experience to over 24 million consumers.
By integrating HubBox’s purpose-built software at checkout, retailers can now offer customers an effortless way to choose their preferred pickup location – whether it's a parcel locker, service point, or in-store counter.
This collaboration enables:
- Smarter last-mile delivery
- Fewer failed deliveries
- Higher basket conversions
- Enhanced customer satisfaction
Nordic consumer habits: Data-driven insights
The Spring 2025 E-commerce in the Nordics report highlights just how important diverse delivery options are in this region:
- 83% of Nordic consumers shop online monthly
- 73% have purchased from abroad in the past year
Home delivery takes a back seat to OOH across the Nordics:
- Finland: 37% prefer parcel lockers
- Denmark: 45% prefer service points
- Sweden: 32% favour service points
- Norway:
The ability to choose a pickup location is now the #1 factor influencing where Nordic consumers shop online - cited by 77% of shoppers.
The takeaway? Retailers that don’t offer seamless pickup-at-checkout options risk falling behind in a market where convenience drives conversion.
Why pickup points are winning over Nordic shoppers
Today’s consumers place a high value on security, discretion, and sustainability - and pickup points deliver on all three.
They help:
- Avoid missed deliveries and costly redelivery attempts
- Prevent doorstep theft through secure off-site collection
- Offer discreet delivery of gifts, personal items, or health products
- Provide flexible pickup options - ideal for busy lifestyles
For retailers, the benefits are just as compelling: lower last-mile costs, fewer failed deliveries, and happier customers who are more likely to return.
A powerful enabler for cross-border growth
This partnership is already live and delivering value. By combining PostNord’s unmatched logistics infrastructure with HubBox’s technology, we’re helping retailers grow faster in one of Europe’s most advanced and delivery-focused e-commerce markets.
Thinking of expanding into the Nordics?
Now is the time to deliver smarter.