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About us / Strategy

The brand

PostNord AB is the parent company of the joint group formed through the merger of Post Danmark A/S and Posten AB.


The parent company was temporarily given the name of Posten Norden in 2009. As part of efforts to integrate the two postal companies, the Group has been working to create a joint, internationally marketable brand. The decision to change the name to PostNord was made at the Annual General Meeting on April 15, 2011.

With the Nordic region as our domestic market, we will be the leading player in communications and logistics in northern Europe. When an item needs to be sent from, to or within the Nordic region, we are to be the natural choice. A strong, clear player needs a strong, clear brand.

PostNord’s new word mark is a graphic representation of our efforts to be a timelessly modern Nordic business. The design is based on the ideas of functionalism, with design being governed by function. This a modernist mindset in which typical contemporary details are stripped away, leaving pure, functional designs.