Peaks, troughs and accelerating digital transformation
The E-barometer Annual Report 2022 is in collaboration with Svensk Digital Handel and HUI Research, PostNord monitors the Swedish retail industry’s e-commerce development. A total of 191 companies that sell goods online participated in the survey. Stay ahead of the curve with information on how e-commerce evolved in 2022.
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The pharmaceutical sector is the strongest industry online in 2022
Among negative development figures, there is one industry that has stood strong – the pharmacy industry grew by 10 percent in 2022.
The global situation leaves its mark on the furniture and interior design industry
The furniture and interior design industry is one of the industries that faces high comparative figures after having performed strongly during the pandemic.
The sports sector faces high comparative figures
2022 has been a tough year for the sports trade. As in many other sub-sectors, rising inflation and interest rates, war and the state of the economy have left their mark.
Audiobook services and physical booksellers challenge
The year 2021 was a record year for the printed book in both physical and e-commerce. However, 2022 has not looked as positive for the industry.
Gloomy times are an opportunity for second hand consumer electronics
The home electronics trade has been hit hard in 2022. The industry is one of those that fared best during the pandemic and this year's development is therefore compared with high numbers.
Almost one third of international purchases are made from Germany
International e-commerce is important for several reasons. International trade creates growth opportunities for retail companies that want to establish themselves in new markets and provides a greater range for e-commerce consumers who want to shop from other countries.
Modest but positive development for the fashion trade
In 2022, the online clothing and shoe trade has remained at a relatively stable level, compared to the other sub-sectors.
The phasing out of third-party cookies is in full swing
When third-party cookies disappear, companies will have to use other technologies to collect information, which means that first-party data will play an increasingly important role when it comes to offering the consumer a tailored online experience.
Strong development for second-hand online sector in 2022
Second-hand has been a trend for several years, but given the economic situation, it is becoming more and more interesting to examine how the market develops because price is the factor that attracts most consumers to the used players.
Different payment methods in Sweden compared to the rest of Europe
In terms of preferred payment methods, Swedes differ from the inhabitants of many other European countries.
Recovery for clothing and footwear
Fashion retail is one of the sectors most affected by the pandemic.
The rise of e-commerce – a revolutionary phenomenon
In 2003, e-commerce had a turnover of SEK 5 billion and then constituted around 1 percent of the total retail trade. About 20 years later, in 2022, e-commerce had a turnover of SEK 136 billion. This corresponds to a growth rate of more than 2,600 percent.
Consumers think circularly with regard to their second-hand purchases
A large proportion of the consumers who bought a second-hand/used item that they then did not want to keep sold it again or gave it away.
E-commerce growth declined during Q2 2022
The second quarter continued the trend from the first quarter, with a fall of 8 percent. As society opened up again, consumption patterns in Sweden began to return to what they looked like before the pandemic.
About half of the consumers shopped second-hand/used online
In 2021, just under half of e-commerce consumers (45%) said they had shopped online for second-hand/used goods at some point during the year.
Two steps forward – one step back
During the coronavirus pandemic, Swedes discovered not only the Swedish countryside but also the phenomenon of having food delivered to their door.