Insights

Among negative development figures, there is one industry that has stood strong – the pharmacy industry grew by 10 percent in 2022.

The furniture and interior design industry is one of the industries that faces high comparative figures after having performed strongly during the pandemic.

2022 has been a tough year for the sports trade. As in many other sub-sectors, rising inflation and interest rates, war and the state of the economy have left their mark.

The year 2021 was a record year for the printed book in both physical and e-commerce. However, 2022 has not looked as positive for the industry.

The home electronics trade has been hit hard in 2022. The industry is one of those that fared best during the pandemic and this year's development is therefore compared with high numbers.

International e-commerce is important for several reasons. International trade creates growth opportunities for retail companies that want to establish themselves in new markets and provides a greater range for e-commerce consumers who want to shop from other countries.

In 2022, the online clothing and shoe trade has remained at a relatively stable level, compared to the other sub-sectors.

When third-party cookies disappear, companies will have to use other technologies to collect information, which means that first-party data will play an increasingly important role when it comes to offering the consumer a tailored online experience.

Second-hand has been a trend for several years, but given the economic situation, it is becoming more and more interesting to examine how the market develops because price is the factor that attracts most consumers to the used players.

In terms of preferred payment methods, Swedes differ from the inhabitants of many other European countries.

Fashion retail is one of the sectors most affected by the pandemic.

In 2003, e-commerce had a turnover of SEK 5 billion and then constituted around 1 percent of the total retail trade. About 20 years later, in 2022, e-commerce had a turnover of SEK 136 billion. This corresponds to a growth rate of more than 2,600 percent.

A large proportion of the consumers who bought a second-hand/used item that they then did not want to keep sold it again or gave it away.

The second quarter continued the trend from the first quarter, with a fall of 8 percent. As society opened up again, consumption patterns in Sweden began to return to what they looked like before the pandemic. 

In 2021, just under half of e-commerce consumers (45%) said they had shopped online for second-hand/used goods at some point during the year.

During the coronavirus pandemic, Swedes discovered not only the Swedish countryside but also the phenomenon of having food delivered to their door.