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10 things to know when shipping to Norway

Norwegian shoppers, like shoppers in any country, have their own unique preferences, behaviors, and characteristics. Here are some key aspects to consider when understanding Norwegian shoppers:

1. Country of most recent cross-border purchase

China accounted for 33% of most recent purchases, 15% from United States and 12% from United Kingdom and 11% from Sweden.

China has been known for its manufacturing capabilities and affordable products, which have contributed to its prominence in global trade.


2. Category bought - Product type

Main cross-border purchase category in Norway is clothing, footwear, and apparel (35%) and they buy these products from international sources.


3. Reason for using this e-retailer the most

57% main reason for using the e-retailer was Product Choice


4. Delivery cost

44% of Norwegian consumers received free shipping on their most recent cross-border e-commerce purchase.

Free shipping on cross-border purchases can be particularly enticing for Norwegian consumers due to the country's geographical location and potential shipping costs associated with international deliveries. By providing free shipping, online retailers can mitigate the concern of additional expenses and make the purchase more competitive compared to local alternatives.


5. Delivery speed

Delivery took 15+ days for 31% of respondents.

A delivery time of 15 or more days is considered a relatively long duration for many online shoppers, as they generally expect faster shipping and delivery times.

There could be several reasons for the longer delivery times in cross-border e-commerce. These may include factors such as customs clearance processes, international shipping logistics, distance, and potential delays during transit. Shipping from international locations can involve more complex procedures, which may result in longer wait times compared to domestic deliveries.

For consumers, a longer delivery time can be a point of concern, as it may affect their overall satisfaction with the purchase experience. It's important for e-commerce retailers to manage customer expectations by providing estimated delivery times upfront and keeping customers informed about any potential delays.

Additionally, businesses can explore options to optimize their logistics and supply chain management to reduce delivery times. This could involve partnering with efficient shipping providers or strategically locating fulfillment centers closer to the target market.


6. Delivery location

Norwegian consumers were most likely to use delivery to their Mailbox (36%) or a Postalservice point (29%). The preference for home delivery has doubled in the past year, from 19% in the 1st quarter of 2021 to 38% in the 1st quarter of 2022.


7. Free delivery

Strongly agree that Free Delivery is more important due to the Cost of Living crisis.

Free delivery can be seen as a cost-saving measure for consumers. It eliminates the additional expense of transportation or shipping fees, which can contribute to reducing the overall cost of goods or services. This can be particularly beneficial for individuals on tight budgets or those living in areas with limited access to affordable transportation options.


8. Return Cost

Of those Norwegian respondents who returned their parcel, 62% did so for free and 32% at a cost. At European level, 76% of returns were delivered for free and 21% at a cost.


9. Importance of delivery elements

62% think that clear information about delivery charges pre-purchase is most important

When shopping online, it's important to have transparent and upfront information regarding delivery charges, including any additional fees or customs duties that may apply. This allows consumers to assess whether the overall cost, including shipping, aligns with their budget and expectations.

By prioritizing clear information about delivery charges and return policies, consumers can make more informed decisions and have a better overall shopping experience when engaging in cross-border purchases.

10. Taxes that must be reported and paid

When importing goods, you must notify Norwegian Customs of the import.
You the importer are responsible for paying and reporting duties and taxes. If you are registered in the VAT register, you must calculate and report the import VAT to the Norwegian Tax Administration by way of the new tax return. If you are not registered in the VAT register (private individuals, foreign companies, etc.) you must pay import VAT to Norwegian Customs on import.

If you have been granted a customs credit by the Norwegian Tax Administration, you can use your customs credit account as a payment option in the usual manner.

Most goods are free of customs duty. Put simply, customs duty apply only to textiles (e.g. clothing) and foodstuffs (food and drink). If duty is to be paid on the goods, this must be paid upon import. Customs duty rates may vary for foodstuffs during the year. 

Learn more about taxes

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