Shipping the Best of British from the UK to Sweden
Learn how to ship the best of British goods to Sweden, including delivery options, and what Swedish consumers expect.
What do Swedish shoppers want?
Swedes buy from the UK to access products not available at home, including fashion, homeware, specialty foods and electronics.
Swedish delivery preferences
Swedish shoppers prioritize fast, flexible, and convenient delivery, with most preferring to collect their parcels from out-of-home locations.
Shipping from the UK to Sweden with PostNord
Why Swedes shop in the UK
For consumers shopping online from the UK, unique and hard-to-find products are increasingly driving their purchasing decisions. The share of Swedish consumers buying from the UK to access items unavailable in Sweden has risen by ten percentage points compared to last year. This trend shows that shoppers are willing to pay extra as long as they can find the products they truly want.
This trend presents a significant opportunity for UK brands to offer the unique and hard-to-find products that Swedish consumers are actively seeking. In addition, the average order value for Swedish consumers shopping from UK stores is SEK 1,163, indicating a strong willingness to spend when the right products are available.
