How to Choose the Right Parcel Delivery Company for Your Nordic Customers
Are you looking to expand or retain your customer base in the Nordics? One of the most important factors in creating a positive consumer experience is selecting the right parcel delivery company. From reliable and speedy delivery to transparency and communication, there are several key considerations to keep in mind when choosing a parcel delivery company. In this article, we'll provide you with tips and insights on how to choose the right parcel delivery company for your Nordic customers and build customer loyalty for your business.
The Pains that Deter Nordic Consumers
There are several pain points that can negatively impact the consumer experience when it comes to delivery of merchandise. Some of the most impactful ones are:
1. Delayed delivery
If the shipment is delayed beyond the promised delivery date, it can lead to frustration and disappointment among consumers, who may have made plans around the expected delivery time.
2. Poor communication
Consumers may feel frustrated if they are not kept informed about the status of their delivery, or if they receive confusing or contradictory information about the expected delivery date
3. Inflexibility in delivery options
If consumers are not given the option to choose a delivery time or location that suits their schedule, it can lead to inconvenience and frustration.
Source: The E-barometern 2022
4. Damaged goods
If merchandise arrives damaged or in poor condition due to inadequate packaging or mishandling during delivery, it can lead to disappointment and a loss of trust in the shipper.
5. Hidden fees or charges
If consumers are surprised by unexpected fees or charges related to delivery, it can lead to a sense of mistrust and reluctance to shop with the same shipper again.
6. Difficulty returning items
If the process for returning items is complex or unclear, consumers may feel frustrated and reluctant to shop with the same shipper again.
Source: The E-barometern 2022
The Key to Repeat Business is Choosing the Right Parcel Delivery Company for Your Nordic Customers
As a shipper sending merchandise to customers in the Nordics, ensuring a positive consumer experience is key to building customer loyalty and repeat business. Here are some key considerations to keep in mind when choosing a parcel delivery company:
1. Reliability and speed of delivery
Timely delivery is one of the most important factors in ensuring customer satisfaction. Look for a parcel delivery company with a proven track record of reliable and speedy delivery. This includes ensuring that the company has a good network of distribution centers and delivery network to facilitate prompt and efficient delivery.
2. Transparency and communication
Customers appreciate transparency and timely communication about the status of their delivery. Look for a parcel delivery company that offers real-time tracking information and proactive communication about any delays or issues with the delivery.
3. Flexibility in delivery options
Offering a variety of delivery options, such as home- (attended or unattended) or delivery point (store or locker), as well as the ability to choose delivery times and locations that suit the customer's schedule, help improve the overall customer experience.
Source: The E-barometern 2022
4. Safety and security of merchandise
Customers expect their merchandise to arrive in good condition, free from damage or tampering. Choose a parcel delivery company that prioritizes safety and security during transit, with adequate control points and handling protocols in place.
5. Cost-Service effectiveness
While the cost of shipping is always a consideration, it's important to look beyond the bottom line and consider the overall value provided by the parcel delivery company. Look for a company that offers competitive pricing while also providing reliable and high-quality delivery services, thereby supporting your customer retention and repeat business.
6. Ease of returns process
Inevitably, some customers may need to return merchandise. Look for a parcel delivery company that offers a straightforward and easy returns process, with clear instructions and guidelines for customers. Nordic customers look for return solutions as easy as the buying experience.
By keeping these factors in mind when selecting a parcel delivery company, shippers can ensure a positive consumer experience for their customers in the Nordics, which helps build customer loyalty and repeat business. Choosing the right parcel delivery partner in the Nordics is the first, important step in making good on your customer promise.
