Truly Nordic. Cross-border.
Delivering a great customer experience is about more than speed. It is about trust, care, and consistency. When Asket moved its warehouse to Poland, the brand faced the challenge of maintaining the high-quality, local delivery experience that customers in Sweden, Denmark, and Finland have come to expect. Partnering with PostNord International, Asket ensured that every parcel continued to reflect its values, arriving reliably and with the same attention to detail as before.
Understanding the business
Asket is a Nordic fashion brand known for its commitment to quality, transparency, and sustainability. Customers expect a delivery experience that mirrors the same care and attention the brand puts into its products. With the warehouse relocation, Asket needed a solution that would preserve a trusted local delivery experience across the Nordics while delivering the same level of transparency and accountability that defines the brand in every parcel.
The challenge
The move of Asket’s warehouse to Poland created several logistical challenges. Maintaining a reliable delivery experience in Sweden, Denmark, and Finland was critical to preserving customer trust. Each delivery had to reflect Asket’s care, quality, and values while ensuring parcels arrived intact and on time. The brand needed a solution that could maximize delivery reliability, ensure parcels arrived in excellent condition, and preserve the perception of a local brand.
The PostNord solution
PostNord International managed the cross-border deliveries efficiently by picking up merchandise directly from Asket’s warehouse in Poland and delivering it to homes, parcel lockers, and service points across the Nordic region. This approach ensured parcels reached customers reliably and intact, providing the same level of attention and care as if the items were shipped from a local warehouse. Flexible delivery options allowed customers to receive parcels in a way that suited their preferences while maintaining Asket’s trusted local brand perception.
The impact
The results of the cross-border solution were clear. Over 2,000 parcels are shipped each month with minimal losses, consistently high delivery quality, and reliable service. Customers continue to receive deliveries that reflect Asket’s care and attention, helping the brand maintain its reputation as a trusted local name in the Nordics.
By understanding Asket’s business and values, and leveraging PostNord International’s cross-border delivery capabilities, the brand is able to grow across the Nordics without compromising on quality or customer trust. Truly Nordic, truly trusted.
