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Increased demand for delivery options

Having their parcel sent to a distribution point is the most common delivery method for consumers shopping online. The delivery method is used for about half of all e-commerce deliveries.

However, when consumers are allowed to choose, less than a third opt for the distribution point as their first choice. Instead, home deliveries have become more popular among consumers, especially since the outbreak of the pandemic. In 2021, 23 percent said they wanted home delivery to a mail box/ locker, 19 percent wanted their delivery left at their door, and 13 percent wanted home delivery with signed confirmation (daytime and evening). In reality, however, the most common mode of delivery was via a distribution point (48 percent).


Alongside home deliveries, parcel lockers are an increasingly popular delivery option. It is likely that the parcel locker is perceived as a more flexible option compared to the distribution point. Self-collection is more convenient for the consumer if it can be done on the consumer’s terms, at any time and in conjunction with other errands.


Source: The E-barometern annual report 2021


PostNord – a partner for e-commerce

We provide distribution solutions all over the world and are the biggest and obvious partner for e-commerce in the Nordic market. We have a harmonized, Nordic logistics service offering, ranging from retail supplies and third-party logistics to product distribution and returns processing. With the widest-ranging distribution network in the Nordic region, we shrink the distance between e-commerce and the end-customer.

Using factbased customer insights, we enhance our customers’ profitability by means of communication solutions and platforms that reach the right customer in the right channel at the right time.

Download the full report (EN)