Second-hand shopping in Finland, spring 2025 🇫🇮
Sustainable online shopping is becoming increasingly popular in Finland. More people are buying and selling used goods, and sustainability factors are gaining importance for Finnish consumers.
Finnish consumers are opting for second-hand online shopping to a higher extent in 2025 than in 2024. From a Nordic perspective, Finland had the lowest share of circular e-commerce in 2024, but it has since grown to match the proportion seen in Denmark. Sustainability is becoming an increasingly important reason for choosing second-hand items, and it is likely that the second-hand market continues to grow in the coming years.
There has also been a shift in the type of products consumers purchase second-hand. An increasing number of Finnish consumers bought home electronics, while less bought clothes and footwear, in 2025 compared to 2024. This suggests a growing acceptance of pre-owned tech products among Finns. One possible explanation is that the rising cost for new electronics, coupled with inflation, has made second-hand options more attractive for price sensitive Finns.
