Cross-border e-commerce in Denmark, spring 2025 🇩🇰
Denmark’s share of consumers shopping online from abroad is the highest among the Nordic countries, and the shopping frequency from abroad has remained stable since 2024.
The Danes are enthusiastic online cross-border shoppers, and their activity has increased slightly compared to last year. The weekly international purchases have grown modestly, while shopping from abroad on a monthly basis remains the most common frequency.
Germany is the most popular country for Danes to make their online purchases from. One reason is that Germany is geographically close to Denmark, and that the German market is significantly larger than the Danish market.
Second and third most popular countries are Sweden and China, which suggests a price-conscious Danish consumer behaviour. Cross-border shopping from Sweden to Denmark is partly driven by favourable exchange rates that make Swedish products relatively cheaper. Sweden's dominance as the largest market in the Nordics is another reason to this. Popular international platforms like the Chinese marketplace Temu further reflect the Danish interest in low-prices and large selections of goods.
