Payment methods in Denmark, spring 2025 🇩🇰
In Denmark, credit card remains the most common payment method, but the popularity and usage have declined compared to last year. A seamless checkout process has gained some importance, but it is increasingly becoming a basic expectation rather than a distinguishing feature.
Among the top three payment methods, only debit card has increased in both popularity and usage – largely due to the widespread use of Denmark’s Dankort. Its recent integration with Apple Pay may explain the rise, as consumers might perceive it as a debit card transaction rather than a mobile payment. This reflects the value consumers place on flexibility and the ability to use familiar payment methods via modern digital platforms.
Younger consumers tend to be more impulsive and price-sensitive during checkout. Order cancellations at checkout are rarer among older age groups and more common among younger consumers. Two out of three aged 18–29 and one in two aged 30–49 have cancelled an order during checkout. One explanation is that younger consumers abandon their shopping cart due to deal-hunting, while older shoppers tend to be less active but more deliberate and committed at checkout once they place an online order.
