Returns in Denmark, spring 2025 🇩🇰
When it comes to returns, Danish consumers value convenience. In-store returns are in-creasing in popularity, while online resellers are pushing digital solutions.
Danish consumers use and prefer service points when returning their online orders, an alternative that is widely provided by online retailers. Similar to Swedes and Finns, Danes show a stronger preference for physical in-store returns compared to last year. In-store returns allow consumers to process their returns faster, as they can get refunds and immediate exchanges when needed.
Danish consumers are increasingly moving away from traditional return options, and fully digital returns have seen the greatest growth compared to last year. Nearly 30 percent of women reported their latest return to be fully digital, in contrast, only 15 percent of men reported the same. One explanation to this is the fact that women shop clothes and footwear for a larger extent than men. Clothing and footwear retailers often have higher return rates compared to other industries, which creates a greater demand for seamless return solutions – such as fully digital options.
