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E-commerce in Denmark

E-commerce was a savior during the pandemic.

The Danish e-commerce market is one of the more established markets in Europe. Danes are frequent users of both mobile phones and computers, which is reflected in their interest in e-commerce.

As many as 88% of Danes in the survey state they have purchased products online. In addition, the country benefits from a relatively small land area, which makes transport more efficient.


The Danes try something new

The Danes’ e-commerce maturity is evident when it comes to sales channels. Many companies offer click-and-collect, i.e. the possibility to order a product online and pick it up in store. Live digital shopping and video shopping are also becoming more common in Denmark. The pandemic has given these alternative shopping options a major boost. Almost half of consumers have tried new ways of shopping during the pandemic. As much as 27% of Denmark’s pensioners have tried the option of picking up their e-commerce parcel in store.

Impact of the coronavirus pandemic

Denmark has had strict restrictions and prolonged lockdowns during the pandemic. Opportunities to visit physical stores have been severely limited. Instead, Danes have turned to the internet for everything from groceries to building materials. Online shops have been busy, but still managed
to satisfy consumer demands. According to 9 out of 10 Danes, e-commerce has been a great help during the coronavirus crisis.


The German clothing giant Zalando is a popular market participant in Denmark, and the company launched its second-hand service Zircle on the Danish market during the year. Another new player is the online platform The Founded, created by the Danish fashion company Bestseller Group. The platform offers sales of several fashion brands, including clothing from Jack & Jones, Vero Moda and Only. The Founded replaces the company’s former online store

Source: E-commerce in Europe 2021

PostNord – a partner for e-commerce

We provide distribution solutions all over the world and are the biggest and obvious partner for e-commerce in the Nordic market. We have a harmonized, Nordic logistics service offering, ranging from retail supplies and third-party logistics to product distribution and returns processing. With the widest-ranging distribution network in the Nordic region, we shrink the distance between e-commerce and the end-customer.

Using factbased customer insights, we enhance our customers’ profitability by means of communication solutions and platforms that reach the right customer in the right channel at the right time.

Download the full report (EN)