FINLAND: E-COMMERCE IN THE NORDICS 2024 - SPRING
Cross-border e-commerce in Finland, spring 2024 🇫🇮
39% of the Finns shop online from abroad at least once a month, a small increase from 38% in 2019.
Among respondents between 18 and 29 years old, 15% shop online from abroad every week. For the other age groups, less than 5% do so. 8% of the men shop online from abroad every week compared to 5% of the women.
About 40% shop from either Germany or Sweden. Sweden is now the most popular country to shop from and has advanced from the third most popular country to shop from in 2019.
Zalando is the most popular online marketplace for Finnish shoppers. It is the most popular marketplace for people inbetween ages 18-49, but for the older age groups Temu is the favorite.
