FINLAND: E-COMMERCE IN THE NORDICS 2024 - SPRING
Finnish online shopping behavior, spring 2024 🇫🇮
79% of the Finnish population shop online every month. 80% did so in the last month, compared to 50% in 2019.
Younger people shop online a lot more often than older people. 33% of the 18-29 year-olds buy something online every week compared to only 18% of the 30-49 year-olds. In the oldest age group, consisting of 65-79 year-olds, only 9% shop online weekly.
Beauty and health, groceries, and home electronics account for as much as 37% of the online purchases. Groceries have become more popular to buy online. The category was the sixth most popular in 2019 and has advanced to third place 2024.
For women, the second most popular category is beauty and health, for men it is home electronics.
