FINLAND: E-COMMERCE IN THE NORDICS 2024 - SPRING
Payment methods in Finland, spring 2024 🇫🇮
Almost a third of the Finns prefer to use online bank payments, with BNPL** options as the second most popular alternative.
Debit card is the most popular payment method for 18-29 year-olds, and online bank payment is the most popular for all other age groups.
The Finns are most likely to complete a purchase if they have made it to checkout, compared to the other countries. However, it is almost three times as likely that a purchase is cancelled by an 18-29 year-old than by a 65-79 year-old; 60% compared to 22% has done so in the last three months.
Finns have the lowest willingness to pay for sustainable delivery in the Nordics. The willingness has decreased during the last four years; from 32% in 2019 to 22% today.
