FINLAND: E-COMMERCE IN THE NORDICS 2024 - SPRING
Second-hand shopping in Finland, spring 2024 🇫🇮
Only a fourth of the Finns have bought something second-hand online recently. Among respondents aged 18-29 though, 56% have done so.
Clothes and footwear is by far the most popular second-hand category in Finland. Books and media is the second most popular category to shop second-hand. However, the 18-29-year-olds stand out from the crowd, with home electronics as the second most popular category.
Price difference and sustainability are the most important reasons to buy second-hand. Among 18-29-year-olds the third most common reason is style, while products being out of production is an important factor for the older age groups.
