Cross-border e-commerce in Finland, spring 2025 🇫🇮
Finnish consumers are becoming more recur-rent international shoppers. This aligns with the wide and growing interest for international online shopping in the Nordics.
Cross-border shopping is common in Finland, with three out of four Finns having purchased from abroad in the past year. More consumers are now shopping internationally on a weekly or monthly basis.
One explanation to why Finns are turning to international e-commerce platforms is that they are looking for lower prices. The two most popular countries to shop from, Sweden and China, both offer goods at a lower price point than what is often available in Finland. For Sweden, the weak Swedish currency means that Finns who want to shop in Sweden get more value for their money. In China, market-places such as Temu offer products at low prices as well as a large selection of items, which appeals to price-conscious consumers.
