Payment methods in Finland, spring 2025 🇫🇮
Finnish consumers prefer to use online bank payment when shopping online, but it is declining in popularity. This marks a shift in Finnish payment preferences, potentially resulting in a wider range of payment methods being used in the future.
Finns prefer online bank payments, but the popularity of other payment methods has increased since last year. For example, credit and debit cards as well as mobile payments, such as Google and Apple pay, have increased in popularity since 2024. This shift is driven by the older consumers losing interest in online bank payments. This trend could potentially result in a broader decline of usage for online bank payments over time.
In the Nordic context, Finns are the least likely to pay for home deliveries and fast de-liveries. This, combined with the fact that one out of three Finns have cancelled an order during checkout in the last three months due to high delivery fees, suggests there is a narrow middle ground where willingness to pay and the delivery price align.
