Second-hand shopping in Finland, spring 2025 🇫🇮
Sustainable online shopping is becoming increasingly popular in Finland. More people are buying and selling used goods, and sus-tainability factors are gaining importance for Finnish consumers.
Finnish consumers are opting for second-hand online shopping to a higher extent in 2025 than in 2024. From a Nordic perspective, Finland had the lowest share of circular e-commerce in 2024, but it has since grown to match the proportion seen in Denmark. Sustainability is becoming an increasingly important reason for choosing second-hand items, and it is likely that the second-hand market continues to grow in the coming years.
There has also been a shift in the type of products consumers purchase second-hand. An increasing number of Finnish consumers bought home electronics, while less bought clothes and footwear, in 2025 compared to 2024. This suggests a growing acceptance of pre-owned tech products among Finns. One possible explanation is that the rising cost for new electronics, coupled with inflation, has made second-hand options more attractive for price sensitive Finns.
