Skip navigation and search
Open in Microsoft Edge
Tracking Tracking

Two steps forward – one step back

During the coronavirus pandemic, Swedes discovered not only the Swedish countryside but also the phenomenon of having food delivered to their door. 

In 2020, online food retail broke all records and the sector grew by 95 percent. As the comparative figures were very high, growth in 2021 was more modest at around 35 percent. As grocery retailers have relatively small market shares online, growth fluctuations are more significant than for other product categories, which we have seen evidence of this year.


Although e-commerce growth for groceries was slightly slower in 2021, several food market participants have invested in online retail. In December 2021 Axfood- owned merged with The deal was made with a promise that Axfood would acquire newly issued shares in, making the Axfood Group the second largest owner of

Coop is also expanding its online retail with a pilot project in Stockholm allowing customers to collect pre-packed bags of groceries in refrigerated collection cabinets in various locations in the downtown area. The project is a collaboration with logistics operator Gordon Delivery.

Source: The E-barometern annual report 2021

We help e-commerce businesses to reach their goals 

At PostNord, we continue to develop our services in line with consumer wishes. We relentlessly continue our journey towards improving our products and services to meet the needs of recipients, relieving you of the burden of dealing with incoming goods, warehousing, pick and pack, and distribution to stores.

We offer returns management systems to handle returned goods, packaging and hangers from store to wholesaler and coordinate deliveries of clothes with deliveries of shoes when appropriate. If you are operating an e-commerce business, we have flexible solutions and established systems to manage the large volume of returns often involved when your customers can try products at home with free returns.

Download the full report (EN)