NORDICS: E-COMMERCE IN THE NORDICS 2024 - SPRING
Cross-border e-commerce across the Nordics, spring 2024 🇸🇪 🇩🇰 🇫🇮 🇳🇴
Based on the Nordic consumer behaviors for e-commerce purchases abroad it is clear that the high degree of digitalization has contributed to making the Northerners comfortable shopping online. 83 percent of the consumers have made an e-commerce purchase from abroad and of those, 44 percent do so regularly, at least monthly.
1. China
2. Germany
3. United Kingdom
4. USA
Nordic consumers shop online from a variety of countries, and the most popular country to shop from is China. 22 percent of the Nordic consumers made their most recent purchase online from abroad from China. In general, the consumers mainly shop from Europe; when excluding the Nordics, 41 percent of the consumers made their most recent purchase from abroad from another European country.
