Sustainability factors for Nordic consumers, spring 2024 🇸🇪 🇩🇰 🇫🇮 🇳🇴
Many of the Nordic countries are often seen as rather sustainable and on a list of the top ten most sustainable destinations in the world, 8 of the top 10 destinations are in the Nordics¹. This is also the case when it comes to the Nordic consumers. 8 out of 10 Nordic consumers consider sustainability factors when shopping online.
However, Finnish e-commerce consumers stand out as there are more consumers declaring that sustainability factors do not affect their online shopping. 28 percent of the consumers in Finland stated this, compared to a Nordic average of 21 percent.
Swedish and Danish consumers consider sustainable materials as the most important sustainability factor when shopping online. Furthermore, consumers in Norway see fair working conditions as the primary sustainability factor when shopping online.
