Cross-border e-commerce in Norway, spring 2025 🇳🇴
The online shopping habits among Norwegians are becoming increasingly international, suggesting that consumers are prioritising lower prices and a larger variety of goods.
Three out of four Norwegian consumers have shopped from abroad in the past year, with nearly four out of ten doing so monthly.
Marketplaces like Temu and Amazon are growing in popularity, and the number of consumers shopping from China remains consistently high. A key factor is the price sensitivity among Norwegian consumers. More than seven out of ten prioritise low prices when shopping online – a higher share than the Nordic average.
Sweden ranks as the second most popular country for online orders, offering a compel-ling alternative to domestic e-commerce. Its close geographical proximity, weaker currency, and competitive pricing allow Norwegian consumers to find affordable products without compromising on quality. Additionally, shorter and more reliable delivery times compared to e.g., Chinese e-commerce platforms further enhance Sweden’s appeal as a shopping destination.
