Norwegian online shopping behavior, spring 2025 🇳🇴
Norwegians enjoy flexibility when shopping online. They are frequent online shoppers who value being able to choose how to get their parcels delivered.
Overall, Norwegians have further embraced online shopping since last year. Slightly more consumers shop online, and they shop more often. The age group between 30 and 49 has the greatest share of consumers who shop monthly, and they have also increased their shopping frequency in 2025 compared to last year.
Norwegian consumers have shifted their focus towards greater flexibility while more traditional commercial factors have declined in importance. Since 2024, the share of Norwegians who value the ability to choose their preferred delivery method has increased significantly, rising from 69 percent to 77 percent in 2025. Meanwhile, the importance of well-known brands and free delivery has declined among Norwegian consumers.
