Payments methods in Norway, spring 2025 🇳🇴
Norwegian shoppers continue to prioritise traditional payment methods such as credit card. Meanwhile, an increasing share of consumers prefer mobile solutions such as Vipps, compared to 2024.
Since 2024 there has been an increase in consumers using mobile solutions such as Vipps when shopping online. This indicates a growing demand for flexible payment options that allow for quick and smooth payment and checkout processes. Even though the use of Vipps has increased, there is still a dissonance between usage and preference. Preferability is stronger than usage, which signals further potential growth for the payment method.
A smooth checkout process is becoming increasingly important for Norwegian con-sumers, making it essential for online retailers to optimise every aspect of the checkout experience. Offering the preferred payment methods to the right consumer is one way to enhance the consumer experience.
