Second-hand shopping in Norway, spring 2025 🇳🇴
The increasing second-hand market in Norway aligns with a broader Nordic trend, showing a growing preference for sustainability and cost-conscious shopping.
One third of the Norwegians have shopped second-hand, and almost one out of four have sold items in the last month, highlighting a growing shift towards circular consumption. This trend reflects a second-hand market driven by price-sensitive consumers, with 46 percent citing lower prices as their main reason for shopping second-hand. This suggests a focus on affordable and unique pro-ducts that align with personal values of both sustainability and budget-consciousness.
In Norway, five out of ten consumers bought clothes and footwear as their most recent online second-hand purchase. Clothing dominates second-hand shopping for several reasons, mainly that the market for both new and used clothing is substantial. People generally also tend to buy clothes more frequently than other products, which also applies to the second-hand market.
