E-barometer 2025 - Q3
Get the latest insights on how Swedish consumers shopped, paid, and chose delivery in Q3 2025. Our E-barometer report highlights evolving behaviors and trends in the market.
Key highlights
E-commerce maintained its robust momentum in the third quarter, achieving a notable growth rate of 10 percent compared to the previous period.
About the E-barometer
In our third report of the year, we look at Black Week, Christmas shopping and the role of campaigns in the consumer purchase journey. We also highlight how e-retailers can meet high expectations regarding discounts, deliveries and a seamless omnichannel experience. This is something that Mio’s CEO Björn Lindblad tells us more about in an interview on how the furniture retailer is accelerating its online activities, making its entire range e-commerce ready.
We also explore how future technologies are already impacting e-commerce. Google chronicles how AI agents are revolutionizing e-commerce, moving the customer journey from websites to agents. To see if technology can help reduce Christmas stress, we tasked AI expert Bengt Wessborg with getting three different AI agents to create a Christmas gift list and try to complete the purchase. You can see the results in our Christmas section.
Enjoy reading!
Ylva Staszewski
Head of the Parcels Business Area, PostNord Sweden
