E-barometer 2025 - Q3
Get the latest insights on how Swedish consumers shopped, paid, and chose delivery in Q3 2025. Our E-barometer report highlights evolving behaviors and trends in the market.
Key highlights
E-commerce maintained its robust momentum in the third quarter, achieving a notable growth rate of 10 percent compared to the previous period.
About the E-barometer
In this year's third report, we explore Black Week, Christmas shopping, and the role of promotions in the consumer journey. We also highlight how e-retailers can meet high expectations for discounts, delivery, and an omnichannel experience – something Mio's CEO Björn Lindblad discusses in an interview about how the furniture chain is accelerating online and making its full range e-commerce-friendly.
We also look at how future technology is shaping e-commerce. In its column, Google explains how AI agents are transforming the customer journey from site to agent. To test if this tech can ease Christmas stress, AI expert Bengt Wessborg tasked three AI agents with creating a gift list and completing the purchase.
Enjoy reading!
Ylva Staszewski
Head of Business Area Packages, PostNord Sweden
