E-commerce in the Nordics - Autumn 2026
Gain valuable insights into how Nordic consumers shop in 2026, from what they buy and how they pay to how they choose delivery and returns in an increasingly connected retail environment.
Key highlights
In 2026, consumer confidence remains cautious, yet demand is steadily building, while online retail continues to expand in a highly price-sensitive and uncertain market environment.
Cross-border shopping
Planned purchases are similar for both domestic and cross-border shopping, showing that international e-commerce is fully integrated into everyday consumer behaviour.
About the report
The Nordic economies continue to recover, although at different speeds. Stronger purchasing power supports demand in Sweden and Denmark, Finland’s recovery is broadening, while growth in Norway has slowed after a strong 2025. Against this backdrop, e-commerce continues to growacross all four Nordic markets and remains an important driver of the retail recovery.
In this autumn report 2026, we write about cross-border, checkout, AI and circular e-commerce.
We hope this report provides valuable insights and inspiration.
Kind regards,
Annemarie Gardshol
President and Group CEO, PostNord
