E-commerce in the Nordics - Spring 2026
Gain valuable insights into how Nordic consumers shop in 2026, from what they buy and how they pay to how they choose delivery and returns in an increasingly connected retail environment.
Key highlights
In 2026, consumer confidence remains cautious, yet demand is steadily building, while online retail continues to expand in a highly price-sensitive and uncertain market environment.
Nordic consumers embrace e-commerce
Although the Nordic countries share many common traits, there are also differences in the key aspects of e-commerce. To effectively reach Nordic consumers, e-commerce businesses must adjust their offers to reflect local preferences.
About the report
In this first report of the year, we compare current trends with developments in 2024, while selected topics will be explored further in our autumn edition.
We hope this report provides valuable insights and inspiration.
Kind regards,
Annemarie Gardshol
President and Group CEO, PostNord
