E-commerce in the Nordics 2025 – Autumn Report
Gain valuable insights into how Nordic shoppers make decisions on what to buy, how to pay, and how to get it delivered in 2025.
Key highlights
Global uncertainties, including high tariffs, are influencing consumption patterns across the Nordics. In 2025 Q2, all Nordic countries except Finland recorded positive retail growth, with online retail as the main driver.
Winning at check-out
Price, payment and delivery clarity decide it all. With so many options, Nordic consumers shop smart and every detail counts. The report contains insights to help you win at checkout.
About the report
This edition explores how checkout is evolving across the Nordics. We look at delivery preferences, consumer expectations, and the role of AI in shaping future shopping experiences – highlighting both shared patterns and national differences.
We hope this report provides useful insights into the evolving Nordic e-commerce landscape. At PostNord, we continue to support retailers and consumers with reliable, fast, and sustainable customer solutions and delivery options.
Kind regards,
Annemarie Gardshol
President and Group CEO, PostNord
