Circular e-commerce in Sweden, spring 2025 🇸🇪
Second-hand shopping is gaining momentum in Sweden with both buyers and sellers becoming more active. While saving money is still the main reason for shopping second-hand, interest in unique styles and environ-mental impact is playing a bigger part compared to last year, signalling a shift in consumer priorities and drivers.
Swedes are engaging in second-hand shop-ping more than last year with both buying and selling activity increasing. This aligns with the broader societal shift towards second-hand consumption, driven by a growing interest in sustainability, affordability, and unique fash-ion choices.
Price remains the primary reason for pur-chasing second-hand goods, but its influence has declined compared to last year, which could partly be explained by improved eco-nomic conditions.
Sustainability and style have gained impor-tance, suggesting a shift in consumer motiva-tion as a larger proportion of Swedes are now choosing pre-owned items not just for cost savings, but also for sustainability reasons.
