Deliveries in Sweden, spring 2025 🇸🇪
Swedes prioritise convenience and comfort in deliveries, favouring different types of home deliveries over service points and click and collect. They also value flexibility, with a growing willingness to pay for their preferred delivery options – home delivery being the most paid-for choice.
A lot of Swedes prioritise convenience, and for them, convenience equals flexibility. This is reflected in the Swedish consumers’ preferred delivery methods. Delivery to the door is the most preferred choice among consumers, followed by parcel lockers and delivery to the letterbox. All these delivery methods allow consumers to pick up and receive parcels without having to consider such things as opening hours or being at home by the time of the drop of.
Swedes place high value on being offered different delivery options, with eight out of ten considering this a key factor when selecting an online retailer. Additionally, the willingness to pay for preferred delivery methods has risen, as has the share of those who have done so. One reason is the improved economy, making consumers more inclined to pay for additional services that are more nice-to-have than need-to-have.
