Payment methods in Sweden, spring 2025 🇸🇪
Swedes favour invoice payments, setting them apart in the Nordics. Order cancella-tions are rising slightly, mainly due to high shipping costs, highlighting the important balance between willingness to pay and price sensitivity. A smooth checkout is ex pected and is no longer a key differentiator.
In Sweden, paying with invoice is the most used payment method, making it the only Nordic country where invoice payments rank among the top three payment options. The broad use of Klarna in Sweden is an import-ant reason to the dominance. However, Swish remains the preferred method, with a growing popularity.
At checkout, there has been a slight in-crease in order cancellations, with the most common reason being high shipping costs. In the Nordic region, Swedes are the most likely to cancel a purchase if the shipping options do not meet their needs, suggesting that delivery methods are a key factor in their decision-making process.
Although Swedes demonstrate a willing-ness to pay for deliveries, the fact that high shipping costs are the main reason for order cancellations shows that they are also price-sensitive – highlighting a delicate balance between delivery preferences and cost.
