Returns in Sweden, spring 2025 🇸🇪
Just like last year, Swedes favour service points for returns. Furthermore, in-store returns have increased in popularity, and play a key role in the flexibility and convenience that the Swedish consumers ask for.
When returning items, Swedes prefer and most commonly use service points, a fact that has remained unchanged since last year. Interestingly, when comparing in-store returns with their delivery counterpart – click and collect – in-store returns continue to be more popular. One of the main reasons consumers favour in-store returns is speed, as they allow for quicker refunds and immediate exchanges when needed.
Despite the growing digitalisation of services, most returns in Sweden are still processed either fully physical or through a mix of physical and digital channels. The degree of digitalisation greatly depends on what solutions the retailers offer, and not all retailers offer fully digital solutions. Furthermore, different return methods require different levels of digitalisation. For returns in parcel lockers, some kind of digital aspect is always necessary.
