Cross-border e-commerce in Sweden, spring 2024 🇸🇪
Most Swedes usually buy something from abroad quarterly, and 4 out of 10 shop online from abroad at least once a month. The international online shopping has increased since 2019, when 18% of the Swedes shopped from abroad every month. 8% of the men buy online from abroad at least once a week compared to 5% of the women.
While nearby countries like Germany, UK and Denmark are popular markets to buy from, China is the most popular. In 2019 Germany was the most popular country to buy from, while China was in third place.
Amazon, Zalando and Temu are the most popular online marketplaces for Swedish shoppers. Preferences vary with age. 46% of the 18-29-year-olds bought something from Zalando and 34% of the 50-64-year-olds bought something from Temu during the last three months.
