SWEDEN: E-COMMERCE IN THE NORDICS 2024 - SPRING
Payment methods in Sweden, spring 2024 🇸🇪
Swedes prefer invoice payments, which is a very common option for Swedish retailers due to companies like Klarna.
However, the share who prefer invoice has decreased since 2019 when as many as 33% preferred the method. Instead, the interest in using Swish* has increased.
56% of the Swedes have cancelled a purchase during checkout lately, with high delivery price as the most common reason. It is more common for young people to cancel orders. 72% of the 18-29 year-olds have cancelled an order compared to 50% of the 50-64 year-olds.
The willingness to pay for a sustainable delivery has increased from 34% in a similar study in 2019 to 37% today.
