SWEDEN: E-COMMERCE IN THE NORDICS 2024 - SPRING
Second-hand shopping in Sweden, spring 2024
A third of the Swedes have bought something second-hand online recently. 54% of the 18-29-year-olds have embraced the behavior compared to only 18% of the 50-64-years-olds.
Most of the purchases consisted of clothes and footwear, while furniture and interior decor was the second most popular category to buy second-hand. Clothes and footwear accounts for over 60% of the 18-49-year-olds latest purchase. The corresponding number is 31% for 50-64-year-olds who buy more furniture and interior decoration instead.
The main purpose of buying a used product instead of a new one is the price difference. Sustainability and style are more important to the younger respondents than to the older.
