DENMARK: E-COMMERCE IN THE NORDICS 2024 - SPRING
Cross-border e-commerce in Denmark, spring 2024 🇩🇰
54% of the Danes shop online from abroad at least once a month, twice as many as in 2019.
As many as 72% of the 18-29-year-olds shop online from abroad every month, and 21% do so every week. 17% of the men shop from abroad every week compared to 8% of the women.
About 40% shop from either Germany or Sweden. Due to Brexit, The United Kingdom has lost its position as the most popular country to shop from since 2019.
Zalando is by far the most popular online marketplace for Danish shoppers. However, 65-79-year-olds prefer to use Temu; since 19% of them bought something from the marketplace in the last three months.
